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about us

more than just fun

Who said you needed to buy a new camera to automatically and wirelessly send photos and videos to your computer? We didn’t. And that’s why we’re changing the way you save and share your memories.


about us

Founded in 2005, the company is dedicated to building products and services that help consumers navigate, nurture and share their visual memories.

Eye-Fi’s patent-pending technology works with Wi-Fi networks to automatically send photos from a digital camera to online, in-home and retail destinations.

Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital.

management

management

  • Jef Holove: President and CEO

    Jef Holove is Eye-Fi’s chief executive officer. He joined Eye-Fi in September 2007 with more than 15 years of consumer technology marketing and business management experience.

    Before joining Eye-Fi, Holove was vice president and general manager at Logitech, Inc. where he most recently led the audio and interactive entertainment business units. In this role, he managed business strategy, marketing and engineering for multiple product portfolios. He also developed new categories and bolstered market positions for the company in the fast-moving gaming, digital music, and PC audio markets.

    Prior to working with the audio and entertainment business units, Holove served as director of marketing for the Europe, Middle East and Africa region and directed retail and distribution channel marketing for the Americas region.

    Previously, Holove held leadership positions at Labtec, Inc., which was acquired by Logitech, as well as Insight, Inc., and Hewlett-Packard Company. He received a bachelor’s degree in Communications from Purdue University.

  • Yuval Koren: Chief Product Officer (Founder)

    Yuval brings more than a decade of system design and leadership experience to his current role, having delivered successful products into the high-performance computing and carrier-class networking markets. Prior to co-founding Eye-Fi, he was a technical leader within the carrier-class routing group at Cisco Systems. Yuval joined Cisco as part of its acquisition of Growth Networks, where his focus was on the line card interface for Growth’s terabit scale, multiservice switch fabric.

    Previously, Yuval was involved in the development of two generations of scaleable server systems at Silicon Graphics. He was the lead verification engineer for the Origin routing fabric and the SPIDER routing ASIC upon which it was based.

    Yuval received a bachelor’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology, and a master’s in electrical engineering from Stanford University, where he was a Stanford Graduate Fellow. He holds several patents in computer system architecture.

  • Ziv Gillat: Vice President, Business Development (Founder)

    Ziv has worked in software design and support for more than 10 years, with experience in digital imaging, color management, printing technologies, storage and high-speed networking. He is also a professional photographer and shoots on-location and in the studio.

    Before co-founding Eye-Fi, Ziv was the applications engineering manager at Silverback Systems (acquired by Brocade), where he managed all aspects of the systems support organization and helped secure several tier-1 and tier-2 design wins. Prior to Silverback, he worked on networking and storage technologies at iReady Corp. (acquired by nVidia) and at Zaffire, where as a senior NMS software engineer he helped to define and implement the company’s metro optical DWDM NMS management platforms.

    Ziv’s imaging background extends to an earlier stint at PhotoAccess (acquired by Agilent and Seattle PhotoWorks), where he was part of a team creating a digital imaging ASIC integrated into several U.S. and Japanese digital cameras. He also designed and implemented a WinCE application that uploaded images from cameras directly to an online printing portal.

    Prior to PhotoAccess, Ziv worked at numerous consumer-oriented companies including Visible Interactive, General Magic and Apple. He has a bachelor’s degree in computer science from the University of Massachusetts at Amherst.

  • Eugene Feinberg: Hardware Architect (Founder)

    Eugene’s broad experience in systems design spans complex physical design for ASICs to operating system porting and genetic programming. At Silicon Graphics he was involved with the development of the Origin 3000 scalable supercomputer system, and he created a multicontextual cache-coherent processor model that enabled efficient simulation of multiprocessor configuration.

    After Silicon Graphics, Eugene was involved with the development of Growth Networks’ scalable switch fabric. In addition to verifying parts of the switching fabric chips, he helped develop the FPGA test fixtures for their lab bring-up.

    In 2000 Cisco Systems acquired Growth Networks, and Eugene participated in the development of Cisco’s flagship Internet routing product – the terabit scale CRS-1 router. He designed the 120 Gb/s packet buffer memory interfaces for use on all of the major line card ASICs, and he was a key contributor to the physical design effort on two of these ASICs, creating unique tools to transform large netlists. He was also part of a two-person effort to create a novel Linux-based post-silicon verification environment for the router, creating a complete development and test environment for the router line card and route processors.

    After the CRS-1 project, Eugene was a lead design engineer on Cisco’s forthcoming packet processor and scheduler chipset. In addition to design responsibility for a major portion of a large 90nm chip, he helped develop a unique SQL-based genetic tester to explore the large configuration space of the packet scheduling chip.

    After leaving Cisco, Eugene offered independent consulting services to ATI and Atheros Communications. For ATI he developed a distributed simulation environment for enormous gate-level simulations. For Atheros he was responsible for the creation of a network processor controller consisting of the integration of a variety of third-party IP components and the original design of a high-performance DDR memory controller.

    Eugene holds a bachelor’s degree in electrical and computer engineering from Carnegie Mellon University.

  • Berend Ozceri: Systems Architect (Founder)

    Berend has eight years of experience in cutting-edge ASIC design and software/hardware co-development for systems ranging from complex scalable supercomputers to embedded system-on-a-chip (SoC) devices. Most recently in his role as a senior digital design engineer at Atheros Communications, he worked as one of two lead SoC architects of a highly integrated, very low-power 802.11 MAC and radio chip. In addition to working closely with the software team developing hardened ASIC-resident ROM driver code for the chip, he co-developed a novel dynamic clock-gating scheme to aid the chip in meeting its aggressive low-power consumption goals.

    After joining Cisco Systems through the acquisition of Growth Networks, Berend worked on the design and verification of the central CPU-subsystem interface chip used on the route processors and line cards of the CRS-1 core router. Initially implemented in a high-performance FPGA, then converted into an ASIC, the chip featured more than a dozen custom multigigabit point-to-point links, a PCI-X interface, and high-speed DMA engines. He was also instrumental in porting Linux to the CRS-1 while it was under development to enable hardware engineers to complete the post-silicon hardware verification and check-out of ASICs before the platform operating system was available.

    At Silicon Graphics, Berend contributed to the design verification of a coherent distributed shared memory controller ASIC, central to the Origin 3000 supercomputer product family. He also led the hardware team in the lab bring-up of the overall product, from the power-on of individual ASICs to the demonstration of many-processor systems, often times working closely with the operating system software group and writing low-level firmware code specific to the memory controller ASIC.

    Berend holds bachelor’s and master’s degrees in electrical and computer engineering from Carnegie Mellon University.

  • Steve Sutter: Vice President of Finance and Administration

    Steve Sutter is Eye-Fi’s Vice President of Finance and Administration. He joined Eye-Fi in October of 2008 and brings 18 years of proven financial management experience at both strategic and tactical levels.

    Most recently, Steve was the CFO of Identity Engines, a networking security company and was a key contributor to its successful sale to Nortel Networks. Prior to that Steve served as CFO of Elance, an online services marketplace, where he helped execute its business model redesign and structured the sale of the company’s enterprise software division to Click Commerce.

    Prior to Elance, Steve was acting CFO of Netfish Technologies and responsible for the successful positioning, negotiation and execution of the sale of the company to Iona Technologies for $270 million. He also served as Corporate Controller at inSilicon and was a key contributor to the company’s successful IPO. Steve has also held financial management positions at Valdero Corporation, Adaptec and KPMG. He holds a BS Accounting, from California Polytechnic State University and is a Certified Public Accountant.

  • Mark Schuster: Vice President of Sales

    Mark Schuster is Eye-Fi’s Vice President of Sales. He joined Eye-Fi in November 2009 and brings 20 years of proven sales management experience at both strategic and tactical levels.

    Most recently, Mark was the VP of Sales at Pure Digital Technologies, part of the Flip Video group. Prior to that Mark served as Senior Director of Sales and Marketing at Kensington Computer Products Group, a Division of ACCO Brands.

board of directors

  • Jef Holove: President and CEO

    Jef Holove is Eye-Fi’s chief executive officer. He joined Eye-Fi in September 2007 with more than 15 years of consumer technology marketing and business management experience.

    Before joining Eye-Fi, Holove was vice president and general manager at Logitech, Inc. where he most recently led the audio and interactive entertainment business units. In this role, he managed business strategy, marketing and engineering for multiple product portfolios. He also developed new categories and bolstered market positions for the company in the fast-moving gaming, digital music, and PC audio markets.

    Prior to working with the audio and entertainment business units, Holove served as director of marketing for the Europe, Middle East and Africa region and directed retail and distribution channel marketing for the Americas region.

    Previously, Holove held leadership positions at Labtec, Inc., which was acquired by Logitech, as well as Insight, Inc., and Hewlett-Packard Company. He received a bachelor’s degree in Communications from Purdue University.

  • Yuval Koren: Chief Product Officer (Founder)

    Yuval brings more than a decade of system design and leadership experience to his current role, having delivered successful products into the high-performance computing and carrier-class networking markets. Prior to co-founding Eye-Fi, he was a technical leader within the carrier-class routing group at Cisco Systems. Yuval joined Cisco as part of its acquisition of Growth Networks, where his focus was on the line card interface for Growth’s terabit scale, multiservice switch fabric.

    Previously, Yuval was involved in the development of two generations of scaleable server systems at Silicon Graphics. He was the lead verification engineer for the Origin routing fabric and the SPIDER routing ASIC upon which it was based.

    Yuval received a bachelor’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology, and a master’s in electrical engineering from Stanford University, where he was a Stanford Graduate Fellow. He holds several patents in computer system architecture.

  • Robert Coneybeer: Managing Director at Shasta Ventures

    Rob Coneybeer brings to Shasta Ventures deep experience in building semiconductor and networking companies. Prior to co-founding Shasta Ventures, he was a general partner at New Enterprise Associates (NEA) where he led 15 investments in core infrastructure technologies spanning semiconductors, software and networking equipment.

    Before joining NEA, Rob served as a lead integration and test engineer in the Astro Space division of Martin Marietta. While at Martin Marietta, Rob helped build the first EchoStar spacecraft—which is still in service today.

  • Carl Showalter: General Partner at Opus Capital

    Carl Showalter is a founding partner of Opus Capital investing in Internet and data communications startups. Previously, Carl was a General Partner with Lightspeed Venture Partners.

    Carl brings more than 12 years of operating experience to Opus. Most recently, he served as Vice President of Marketing at Juniper Networks, where he built and led a global marketing and product management organization. Prior to Juniper, Carl was Vice President of Dial and Broadband Services for UUNET, overseeing the 300-person, $1B revenue division.

    He also held various sales and management positions at ANS, an AOL company, where he helped build AOL’s modem access network and then helped launch hardware-based firewalls and IP VPNs in the mid 1990’s. Carl began his career at Bellcore, focusing on network security and data service delivery. At Bellcore, Carl performed logical and physical attacks on phone company infrastructure, helping them fix these vulnerabilities.

    Carl holds a BS degree in Systems Engineering from the University of Virginia and an MS degree in Engineering-Economic Systems from Stanford University.

  • Toshi Otani: Co-Founder and Managing Director at TransLink Capital

    Toshi Otani brings more than 17 years of experience in management of
    and investment in high-tech companies to his role as co-founder and Managing Director of TransLink Capital.

    Toshi began his career at Mitsubishi Corporation, where he was in charge of multiple investment and business development projects in the IT industry. During his tenure at Mitsubishi, he assumed roles within sales, marketing, project management, and business development, working with multiple U.S.-based start-ups. Toshi also served as President of Hikari Tsushin’s VC operation in the U.S., leading investments in successful companies such as WebEx and SiRF, and as Senior Vice President of Everypath Inc.

distribution

distribution

For sales inquiries, please contact our retail channel distributors:

D&H Distributing
2525 North Seventh St
PO Box 5967
Harrisburg, PA 17110-0967
New Customer Signup Website

Navarre Distribution Services
7400 49th Avenue North
New Hope, MN 55428
Tel. (763) 535-8333
New Customer Signup Website

Exclusive Distributor for the Gifts and Incentives Channel:
Premium Incentive Sales, Inc.
9889 E Easter Ave
Centennial, CO 8011
Tel. (303) 771-2942

Shaun Coleman, ext 113 email Shaun
Matt Osborn, ext 117 email Matt
Jon Millen, ext 112 email Jon

For all other inquiries, email our sales team

contact info

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Eye-Fi customer care
Call us: 877.873.9334
Monday-Friday, 7:00AM to 5:00PM (Pacific Standard Time)

or contact our support team

headquarters

305 W. Evelyn Avenue
Mountain View, CA 94041
p: 650.265.4460
f: 650.625.0905

press

For press inquiries, please contact:
Gina Weakley
RED Consultancy
415.618.8809
pressinfo@eye.fi

Press Materials