New Year’s Resolutions

The New Year brings time for reflection on the last year and decade, and to make resolutions for improvement. Besides the typical commitment to getting fit, we at Eye-Fi wondered what new resolutions 2010 would bring. This was as tough a year as any, but hardship has a magical way of bringing people together and getting them to rethink what means the most. To find out what people would resolve to do in 2010, we conducted research with Harris Interactive. We weren’t surprised to learn the majority of people are resolving to connect more with friends and family in the New Year.

Highlights from the survey:

2010 will be the year to keep in touch: Most adults (an overwhelming 70%) said they resolve to stay better connected with friends and family in the New Year.

Purge the guilt: One in three adults feel guilty for not sharing photos with friends and family often enough.

“Here’s a picture of my kid!” An even greater number of adults, 74% of those with kids in the household, long to connect more with loved ones in 2010.

We feel you folks, and think staying in touch with friends and family is the best thing you can treat yourself to in the New Year. So get an Eye-Fi card and effortlessly share the memories you’ll take in 2010 and beyond. Your mother, best friend, girlfriend, grandma…will thank you.

Happy New Year!

Harris Interactive® fielded the Photo Sharing study on November 30 – December 2, 2009 via its QuickQuerySM online omnibus service, interviewing a nationwide sample of 2,344 U.S. adults aged 18 years and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. . For complete survey methodology, including weighting variables, please contact Christina Pacelli at christina.pacelli@redconsultancy.com, or 415-618-8812.