Media Reactions

Here are some reactions from the press on the official launch of the Eye-Fi Card:


“Works with the Mac, works with Windows. It just plain works. Eye-Fi, thumbs up!”

Chris Pirillo, December 4, 2007


Countdown to Christmas

The Today Show, NBC, December 3, 2007


“I thought this thing was too good to be true and set out to find its flaws. But after using it with two digital cameras (one brand new and the other over three years old), three different computers (each with different operating systems) and five photo-sharing sites, I’m convinced that the Eye-Fi is a terrific little tool.”

The Wall Street Journal, THE MOSSBERG SOLUTION
By KATHERINE BOEHRET, November 21, 2007


“The Eye-Fi card turns any digital camera with an SD slot into a Wi-Fi device.”

Chicago Tribune, Eric Benderoff, November 19, 2007


“It went from my camera to the internet to your house.”

KNTV-TV CH 11 (NBC) San Francisco, Scott McGrew, November 16, 2007


“The Eye-Fi card is revolutionary”

FOX Salt Lake, Kirk Yuhnke, November 12, 2007


“This amazing wi-fi SD card uploads your pictures wirelessly without even removing it from the camera.”

twit.tv, Dick DeBartolo, November 12, 2007


“GBM Shortcut: The Eye-Fi Wireless SD Card.”

blip.tv, November 11, 2007


“Eye-Fi Makes Pretty Ideas Come True.”

Seattle Times, Glenn Fleishman, November 10, 2007


“A marriage of innovation and vision may have hatched the Eye-Fi, but something larger is also at work here. Next-gen Wi-Fi networking is finally allowing lowly hardware to be integrated with web apps and software.”

WIRED, Cliff Kuang, November 9, 2007


“Free Your Memories with Eye-Fi and Fotki!”

Fotki Blog, November 9, 2007


“Just Forget All the Muss, Your Photos Will Now Upload Themselves.”

The New York Times, Roy Furchgott, November 8, 2007


“It’s now easier than ever to post digital photos on the Internet.”

CBS2 in Los Angeles, Dave Malkoff, November 7, 2007


“…imagine this ideal use case: John is a 21 year old college student and has an Eye-Fi card in a tiny point-and-shoot camera that he takes with him to parties, fraternity functions and so on. At the end of the night, all John has to do is turn on his camera when he gets home and a short while later all of his pictures will be on Facebook. No fidgeting with any confusing photo uploading software or websites.”

Paul Stamatiou, November 7, 2007


“I was floored when I saw it in action. It works with all the major services- Kodak, Wal-Mart, Flickr, Snapfish, Photobucket, Facebook, Webshots, Sicasa, Phanfare and so many more. Just pop it into any camera and away you go.”

Addicted to / Digital Media, Sean Alexander, November 5, 2007


“Whenever you snap a pic with your camera, and you’re within range of your network, the photo will upload to your Photobucket album. And you don’t have to even take the card out of your camera! We like that!”

Photobucket, November 5, 2007


“Our partnership with Eye-Fi makes sharing photos effortless.”

Smugmug — TMCnet, Divya Narain, November 5, 2007


FOX — Eye-Fi Card Unboxing And Testing

FOX Salt Lake, Kirk Yuhnke, November 3, 2007


“Eye-Fi SD Card: Probably the Best Gadget Ever Invented.”

Shiny Media, November 2, 2007


“With the card in your camera, you can fire off pictures while connected to your networks and it will actively upload them to whichever photo service you’ve selected.”

CrunchGear, Blake Robinson, November 2, 2007


“Now here’s a great idea. Take a normal-looking 2GB SD card. Add a wireless chip to it. Stick the whole thing into your camera, and before you know it you’ve got a wireless camera.”

Yahoo Tech, Robin Raskin, November 2, 2007


“Eye-Fi’s a 2GB SD memory card that connects to your wireless network to bypass the most intricate and taxing step of high-level photography: finding a cable and plugging in your camera.”

THRILLIST Nation, October 31, 2007


“The best part about the Eye-Fi card, though, is how easy it is to use. If you have a home Wi-Fi network, all you have to do is come home and turn on your camera—you don’t even have to turn on your computer! The built-in Wi-Fi technology transfers the photos from the Eye-Fi card right to Webshots and also your computer’s hard drive if you choose that as an option.”

Webshots blog, Jessica, October 31, 2007


“If you despise cords and need to get pics uploaded to the Internet quickly, it’s one of the finest solutions we’ve ever seen.”

Wired, Danny Dumas, October 30, 2007


“The big advantage of this device is that you don’t have to remember to use a cable to connect your camera to your PC when you get home from taking pictures. It’s also a great idea if you have family members who are technologically or memory-challenged. Once you set up the service, there is almost nothing for them to do other than turn on the camera.”

CBS News, Larry Magid, October 30, 2007


“Getting your photos out of digital cameras and sharing them with friends isn’t easy. It’s especially hard for those allergic to computers. That’s why Mountain View-based Eye-Fi came up with a new kind of photo memory card that hits the market today.”

San Jose Mercury News, Dean Takahashi, October 30, 2007


“I predict they’re going to sell a zillion of these. Seriously, a zillion.”

Seattle Wireless, Matt Westervelt, October 30, 2007


“The verdict: It works flawlessly… We strongly recommend the purchase… The entire product experience is built with Apple-like simplicity.”

Gizmodo, Mark Wilson, October 30, 2007


“It was a tiring [Halloween] day for parents, who then had to settle the kids down after all that excitement and candy. With dinner, baths and the other various needs of small children, who has the time to upload photos? It’s easy to forget your camera is filled with great memories. No worry. I simply turned the camera on and the photos automatically were sent to Shutterfly.com.”

Chicago Tribune, Eric Benderoff, October 30, 2007


“There’s finally a product that will rid our lives of that space-cluttering, photo uploading cord we all despise. The Eye-Fi Wireless Memory Card will cross ‘upload/share photos’ off your to-do list – permanently!” Parents Magazine “Goodyblog,”

Taryn Jedlicka, October 30, 2007


“The feature, if it works as promised, could very well save photographers time spent uploading images to computers and then to web sites.”

Adorama, October 30, 2007


“I predict this will be a huge hit at the holidays. Indeed, it may be the first holiday season to actually be seen by future generations in too many awful digital photos.”

– CNN Money, Josh Quittner